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If Nickelodeon finally grows a pair and made a TV-14 Ninja Turtles show, would it be on Paramount Plus or MTV?
This has clarified some things I’ve noticed about earlier generations of geek culture but was never able to articulate. I’m an elder Millennial, so while I ended up coming of age in the more modern online fandoms of the 2000s, I was exposed to just enough of older fandom culture that the whole edifice feels like a lost civilization to me, glimpsed through the stacks of used bookstores, on archived webpages, even in the atmosphere of the only Worldcon I ever attended. What I wonder about, though, is what exactly happened to what you called “bouba” geekdom. Fantasy-oriented, intuitive, pagan (or perhaps Christian with a pagan gloss), the side of fandom you describe as “WASP femininity...by way of Tolkien and Disney”. I can connect the dots and chart out how “kiki” geekdom evolved into a bunch of new forms across the 2000s and 2010s, but it feels like “bouba” geekdom suffered an extinction event during that time and modern corporate pop-feminist fandom moved into its vacant niche. A while back @prokopetz discussed the subgenre of “romantic fantasy” and how it disappeared early in the new millennium, and from his description it sounds like romantic fantasy was a very “bouba” type of literature. Given the timing, I wonder if there’s some sort of connection here.
Ok so… hear me out.
There was this weird thing - I won’t say it’s as clear as outright male vs female as much as kiki vs bouba. Kiki in this scenario is roughly masculinized (sharp edged and all) and bouba is roughly feminized (soft edged) but in practice it just wasn’t as clear as that.
I experienced geek culture as being *very* gendered, and what’s more is that there was a hidden set of class and culture assumptions undergirding which of those two groups you’d end up in.
Pagan fantasy fan and techie atheist were the two ends of the spectrum in the 90s and it’s weird to realize that a lot of my trying to be pagan when I was in my teens/20s was because of this weird gendered shit and most of it was around this platonic female ideal of female geek. I was trying to perform a higher status female role in my own community; all the popular girls were slender white girls named Willow or Heather or Rowan, who were into musical theater and had long, wavy Disney Princess hair and soft hands with long tapered fingers. (Yes, this archetype is THAT SPECIFIC.) They needed to communicate in ways that indicated that all of their answers came from pure intuition and dreams, extra points if they perform divination of some kind. They couldn’t ever be definitive or “left brained” in their personalities. It was very WASP Femininity only… geeky flavored. WASP by way of Tolkien and Disney instead of WASP by way of idealized domestic figures. Most importantly, they were NOT Jewish. They did not have “Jewish hair.” They did not come up in Jewish households where argument is a love language. They were not loud and did not talk with their hands. They had beliefs about religion and mysticism couched hugely in Christian-style faith even if it was cloaked in pagan aesthetics, and this was upheld as an ideal to perform. (And what’s more is that in “bouba” flavored geek culture, I have actually encountered a lot of casual anti-Semitism, in addition to the aforementioned social pressure to conform to a gentile female ideal. I’ve VERY SELDOM encountered ANYWHERE near the degree of casual anti-Semitism in “kiki” flavored geek culture.) When I’m in spaces where “bouba” is the female ideal, it often feels like I went from there being one normie cis female ideal I couldn’t perform, to finding the same female ideal upheld in a lot of geek spaces and having it be even *harder* to perform. Which is a big reason why I hung out in corners of geek culture that more often were atheist computer types who liked hard sci fi. (The “kiki” nerds.)
But another thing is that *class* is why I was never able to find a place in “bouba” geek culture.
“Bouba” geek culture participation - actual subculture membership beyond being a casual - actually requires participation in hobbies and habits that can become as expensive as, say, being into ski trips and vacations, and one’s status in that setting depends upon how much they’re able to buy in. “Bouba” geek culture is HEAVILY gentrified, and always has been.
“Cyberpunk/computer kid/harder sci fi fan” culture wasn’t as hard to access. If anything, being in those spaces *made* me money instead of *costing* me money.
I *wanted* to be part of many “bouba” geeky things but… I *couldn’t.* Even when I started making enough money to do it, suddenly, I just *didn’t have enough time.* You have to have whole weekends to spare. Once I started making the money, I was spending my free time going to tech conferences, trade shows, etc. The resentment just grew and grew.
I feel like some geek spaces have always been heavily gentrified in ways outsiders don’t parse in the way that people just Don’t See Class. It’s for that reason that I actually don’t support that being the dominant face-forward of geek culture the way it has become.
“We aren’t classist. But you must afford xyz activities and have the free time to do them, to be one of us. Because of your gender.”
It was actually much easier to move in kiki space than bouba space.